§ Featured Work / Case 01

Woofadaar.

India's dog parent community. Mobile app + web + backend, built solo, AI-augmented. Live on both app stores.

1
Person on the build
~3months
Start to both app stores

A daily companion for dog parents.

One place to log meals, medications, vaccinations, mood, and behaviour. A community to ask questions. Insights that surface patterns before they become vet bills.

Woofadaar home: greeting, daily streak, quick access and community.

One person. No agency. No layers.

No deadline pushing for a feature, no team to keep busy, no funding to extend the runway. The scope was whatever one head could hold and ship before momentum thinned.

Most of the work was deciding what didn't need to be in v1. Subscriptions, partner portal, events, courses, AI question analysis, dark mode: deferred. The version on the app stores is the smallest one that earns the name Woofadaar. Everything else waits for users to ask for it.

Three production surfaces, end to end.

Mobile
01 / 03

iOS & Android app

One codebase, both platforms
Live on the App Store & Play Store
Web · Public
02 / 03

Marketing site

Fast, modern, built to convert
woofadaar.com
Web · Internal
03 / 03

Admin dashboard

Custom-built ops tool
Daily ops · analytics · user lookup · feedback triage
Backend
  • Secure login & user accounts
  • Smart push notification engine
  • Payment system integration
  • AI-powered health insights
  • In-house analytics · no third-party tracking tools
  • Crash & error monitoring

The product, as a dog parent feels it.

W01

Track their dog's health, daily.

Log meals, walks, mood, medication, vaccinations in 30 seconds per entry. The app nudges before they forget.

8 log types · 30 seconds eachtyped bottom sheets · streaks
W02

Get smart notifications.

Multi-dog families see one consolidated push instead of three confusing ones. Logout actually stops notifications (which sounds obvious until you've shipped a notification system).

one push per familypush + in-app center
W03

See patterns over time.

Weekly health insights spot trends a vet would otherwise miss. "Sophie's appetite has dropped four days in a row," before it becomes a vet bill.

trends flagged earlyweekly report · AI symptom check
W04

Ask the community.

Categorized Q&A, upvotes, expert tags. Twitter-style cards optimized for thumb scrolling.

upvotes · expert tagsthreaded replies · best answer pin
W05

Manage medications.

Schedule reminders, mark doses taken, catch missed doses. Vet-shareable health reports.

tap to take · missed doses caughtvet-shareable report
W06

A tab bar you can feel.

A floating pill lifted off the bottom edge, with a white indicator that slides between the four tabs. Switching feels physical, and the active tab is never in doubt.

4 tabs · sliding indicatorLiquidGlassTabBar

What three months bought.

One weekly video update, one shared notes page, no sprint reviews. The cadence behind the build.

P01 · The first week

We scoped to a thin, sharp v1.

I pushed back hard on scope creep. A four-feature app that ships beats a fourteen-feature app that never does.

scope cut in week oneship beats sprawl
P02 · Every week after

A working build, every week.

Each week closed with a real build on a real phone, sent from my desk to the app stores' test channels in minutes. Feedback came in, changes went out. No sprint reviews, no design syncs: one weekly video walkthrough and a shared notes page.

desk to phone in minutesstore test channels
P03 · Throughout

AI wrote the code. I answered for it.

Every architecture decision, product call and data model was mine, and I read every line before it shipped. Automated tests ran on every change, and crash monitoring watched the app from day one. That is the difference between AI-assisted engineering and letting AI take the wheel.

AI speed · human accountabilitytests on every change
P04 · The end

Maintained, documented, deployed.

The handover: a maintained codebase, live app store listings, a deployed backend, and an admin dashboard that shows what's happening without a phone call.

yours to runcode · accounts · data

This cadence is the standard, not a one-off. See how every build runs →

What it looks like.

Six flows. Drag to scroll.

Woofadaar home: greeting, daily streak, quick access and community.
01Home dashboard
My Dogs: each dog's profile with breed, age and weight.
02Your dogs
Health tracking: meals, walks, water and mood with streaks.
03Health tracking
Daily routine: morning to night reminders with toggles.
04Daily reminders
Community feed: questions and answers from other dog owners.
05Community feed
Profile: your pack, community standing, points and badges.
06Profile and badges

What's true today.

  • Live on both the App Store and Google Play
  • Built and shipped by one person, in about three months
  • Works reliably even on slow or patchy mobile networks
  • Over 99% of sessions run without a crash
  • Fast for users in India: the app typically responds in under 0.2 seconds
  • No security incidents since launch
  • User data stored and handled as India's privacy law requires

What a Woofadaar-class build costs.

Agency team

The usual
Team size4 – 5 people
Timeline4 – 6 months
All-in cost
$150K – $300K+
What you'd be quoted

Solo, AI-augmented

Me
Team size1
TimelineAbout 3 months
All-in cost · Scale
$45K – $90K
Fixed total · never hourly

Same shipped product. Same testing rigor. Same code review bar. Roughly half the calendar, roughly a third of the cost.

Pricing is a range because scope decides it. We talk about your scope first, then I give you a fixed number. Not an hourly meter.

Three lessons that shape how I work now.

01

80% of the work is notifications.

Push reliability, multi-dog handling, deregistration on logout, retry queues for flaky networks. The "interesting" features were one weekend. The notification system took weeks of careful work. If you're building anything with reminders or alerts, plan for it.

02

AI doesn't replace decisions. It replaces typing.

Every time I let the AI pick the data model without thinking hard about it first, I had to refactor later. The bottleneck is product clarity, not code generation.

03

Solo doesn't mean lonely. It means flat.

Building alone with AI felt productive but flat. Without users tugging on the rope, the work loses urgency. The next build, I'd put real users in front of it in week 2, not week 10.

More from the portfolio.

§ 11 · Start a conversation

Want your version of Woofadaar?

Send a paragraph about what you're trying to build. I'll reply within 24 hours either way. If it's a fit, we book a call. If it isn't, I'll tell you who to talk to instead.

Book a discovery call