A complete online store for a premium, founder-led fresh pet-food brand: editorial product pages, a booking flow, content the founder runs herself, and a full cart-to-checkout. Built to sell beautifully and cost almost nothing to run.
Mockup only. A recreation of the real project, rebuilt for this page with the client's brand anonymized.
A premium, direct-to-consumer fresh pet-food brand, founder-led, photography-heavy, positioned well above supermarket kibble. The founder's expertise and warmth are the product, so the site couldn't look like a generic template store. It had to read like an editorial magazine that happens to sell food.
The engagement was the whole thing, end to end: design and build the live storefront, wire real payments and a proper cart, set up a CMS the founder edits without a developer, and keep the running cost near zero so a small brand can actually afford it.
A recreation of the storefront in its own design language, warm paper, serif headlines, terracotta accents. Watch it add to cart.
Fresh, vet-formulated meals for dogs. Real ingredients, gently cooked, delivered cold to your door.
Shop the menuMockup only. A recreation of the real project, rebuilt for this page with the client's brand anonymized.
Mockup only. A recreation of the real project, rebuilt for this page with the client's brand anonymized.
The whole store, content, orders, emails, lives on free tiers. A caching layer cut behind-the-scenes data calls by 99.7%, so the founder edits products freely and only ever pays when something sells.
Her voice, her credentials, and a "book a consult" flow reachable from anywhere. The site sells the way she does, by being the trusted expert, not by shouting discounts.
Checkout understands delivery zones and cold-chain slots, not a generic cart. The buyer sees honest delivery windows before they pay, so the first order actually arrives right.
Designed and built end to end.
Products and journal, edited without a developer.
Full checkout, payment and order flow.
Order and consult confirmations, on-brand.
Wired straight to the founder's inbox.
Subscriptions and multi-pet households, scoped.