§ Featured Work / Case 04 · Luxury residential

Luxury high-rise,
a launch site that converts.

A boutique developer launching their flagship luxury high-rise. One marketing site engineered around a single outcome: turn qualified visitors into floor-plan inquiries. Behind it, a lead pipeline that never drops a buyer, an SEO overhaul, and brand-protection UI.

Luxury residential Conversion-first Lead pipeline SEO overhaul

Mockup only. A recreation of the real project, rebuilt for this page with the client's brand anonymized.

The client & the job

One flagship launch. One number that mattered.

A boutique developer launching their flagship address: twin high-rise towers, around 35 storeys, on roughly 2.5 acres in Pune's western corridor. Signature 3 and 4 BHK residences, 50-plus amenities, sold to premium buyers who compare hard across every luxury launch in the city.

The engagement was the whole launch, end to end. A marketing site built around one outcome, the floor-plan inquiry, plus a pre-launch teaser, a lead pipeline that never drops a buyer, a full SEO overhaul, and brand-protection UI to answer impersonator listings.

Scope

  • Full marketing site, 18 pages
  • Pre-launch coming-soon teaser
  • 3 lead-capture forms, dual-write
  • Form-gated floor-plan downloads
  • Comprehensive SEO overhaul
  • Brand-protection disclaimer UI
The build · the launch site

The site sells the address.

A single-page launch site for a premium tower: the building in motion, the headline numbers, and the amenities, arranged to turn a serious visitor into an enquiry.

belvroy.homes/residences
ResidencesAmenitiesLocationGallery
Enquire
Now launching · Pune west

A higher order
of living.

Enquire
2.5acre podium
35storeys
50+amenities
Q4 '27possession
The address

Two towers rising over a landscaped podium in Pune West, with full-height glazing, private sky decks, and residences planned around light and the skyline. A limited collection of three and four bedroom homes.

  • Infinity-edge pool
  • Sky lounge on the 30th
  • Private screening room
  • Concierge and valet
  • Landscaped central podium
  • EV-ready covered parking

Mockup only. A recreation of the real project, rebuilt for this page with the client's brand anonymized.

More of the build
Now launching · Pune west
Live elevated.
2.5acres
35storeys
50+amenities
Enquire now
Launch homepage. Black hero, an oversized monogram bleeding across the edge, the scale stated in three numbers, and a single enquiry action.
BELVROY
Coming soon · Pune west
The reveal.
Twin towers. One address.
Notify me
Early access · floor plans first
Pre-launch teaser. Live weeks before the full site, a dark curtain reveal with one early-bird capture. Gold on black.

Mockup only. A recreation of the real project, rebuilt for this page with the client's brand anonymized.

What made it work

Three decisions that protected the launch.

01

One outcome, everywhere.

Every page funnels to a floor-plan inquiry, and the plans are gated. The highest-intent buyers identify themselves instead of browsing anonymously, so the sales team spends time on real ones.

02

A lead never slips.

The pipeline writes to two places at once. The spreadsheet always captures; the CRM push is best-effort, so an outage can't silently drop an inquiry. Every lead is tagged by the form it came from.

03

Found, and trusted.

An SEO overhaul moved the score from 69 to 90. A brand-protection banner answered impersonator listings, so buyers know they have landed on the real launch site, not a channel-partner copy.

What shipped

A launch that runs on its own.

✓
A conversion-first launch site

18 pages, designed and built end to end.

✓
SEO score, 69 to 90

Basic checks 19/28 to 23/28, all pages canonical and metadata'd.

✓
A resilient lead pipeline

3 forms, dual-write to sheet and CRM, each lead source-tagged.

✓
Form-gated floor plans

Heavy PDFs compressed from 40 to 82 MB down to sub-3 MB.

✓
A pre-launch teaser

Shipped early for lead capture before the full reveal.

✓
Brand-protection UI

A disclaimer marquee against impersonator listings.

Built with
Next.jsReactTypeScriptTailwind CSS Apps Script + SheetsExternal CRMSchema.org JSON-LDGhostscriptVercel
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